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Gideon Italiaander & Mevius
A visit to one of the extraordinary Amsterdam districts around the centre is certainly something not to be missed by tourists. However, a visit to one of Gideon Italiaanders outlet stores is all you need, to meet the most remarkable people and buy fantastic products: He-man action figures, jewellery and lots of fashion risks.
Despite the low budget, we have developed an effective PR-campaign, which resulted (i.a.) in a four-page cover story in PS Parool, a well-known Dutch newspaper with a reach of approx 231.000 readers.

Tags: Concept, Online, PR, Print, Strategy