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Castello Cheese Pop-up Store
For Arla Foods Group and Retail is Detail we created PR materials (online, print) to introduce the first pop-up store for cheese in the world. Dutch press, foodbloggers and a Cheese-loving crowd were invited to celebrate the grand opening of the Castello cheese pop-up store, together with Jais Valeur (Executive VP) and Mark Schreuders (Sales Director NL).

Tags: Concept, Film, Online, Photography, Print, Production