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IBB Partnership Program II
The ultimate objective of the new collaboration model between wholesaler IBB and retailers is to serve the consumer in the best way possible, by offering a stunning collection of jewelry and timepieces. This creates a win-win situation for all parties.

The IBB Partnership Program consists of three levels from which retailers can choose. To take jewellers gradually to join in this process, and explaining and selling the different levels, Brandwalk developed a comprehensive integrated campaign consisting of: eDM campaign, a inspirational film, interviews and a really cool video brochure.

Tags: Concept, Film, Integrated, Print, Production, Strategy